Aim
The Corporate Branding course aims at providing small and medium sized companies practical tools to project their business in a practical, efficient and effective way. The course also highlights the importance of Corporate Identity Corporate Image.

Objectives

• To develop an understanding of the concept of corporate branding
• To illustrate the relationship between corporate image and performance
• To illustrate the difference between corporate image and brand
• To present the 4 main image carriers of an organisation

Topics

• Identity versus image
• Printed image carriers
• Digital image carriers
• Personal image carriers

Target Group
Business Executives and Designers

Duration
10 Hours

Mode of Delivery
2 Hours Daily or 2 days intensive
Fee: Ksh 12,800